Lotus is Norfolk; Norfolk is Lotus
- Photography competition in conjunction with Lotus and the Eastern Daily Press, starts on 22 August 2015
- Winning photographs will best represent Norfolk
- Winners will win a day at the Lotus Driving Academy at Hethel
21 August 2015 – Lotus is giving readers of the Eastern Daily Press an opportunity to win a day at the Lotus Driving Academy by submitting a photograph of a location that best represents Norfolk and could be used as a backdrop for Lotus cars promotional pictures in the future.
Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, said, “Lotus is globally recognised as being one of Norfolk’s most famous and high profile companies and we want to continue to build upon this connection. The picturesque village of Heydon was chosen as the location for the photoshoot of the new Lotus Evora 400 and these pictures have already been used extensively as part of our new global marketing strategy promoting not only Lotus but Norfolk around the world.”
Jean-Marc Gales continues, “No-one knows Norfolk better than those who live in this fine county; so we would like readers of the Eastern Daily Press to come up with other Norfolk locations that we could use which will further strengthen the link between Lotus and Norfolk.”
Winning entrants will also have their photograph published in the Eastern Daily Press and on the Lotus Cars website and selected social media channels.
The three best photographs will be selected and the winners will each receive a ‘Lotus Driving Academy – Level 1 Day’ as a prize.
The county of Norfolk and Lotus have been linked for nearly 50 years since the founder of Lotus, Colin Chapman moved the factory from the outskirts of London to Hethel, near Wymondham in 1966.
Lotus employs 1060 staff with the majority being at its Hethel HQ and has recruited 140 new staff since May 2014 and is on track to employ 1222 by the end of the year, including 25 Apprentices and 11 Graduates. Over the last 15 months, Lotus has increased its number of dealers worldwide from 138 to 193.
Group Lotus plc, wholly-owned subsidiary of DRB-HICOM, is based in Norfolk, UK, and has three operating divisions: Lotus Cars, Lotus Engineering and Lotus Motorsport.
Lotus Cars builds world class, high performance sports cars including new Evora 400, the iconic Elise and the stunning Exige.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world’s OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy. Lotus Motorsport builds and develops Lotus Evora, Lotus Exige and Lotus Elise vehicles for sports car and GT racing. This includes the Evora GX, GTC, GT4, and GTS, and the Exige Cup and Elise Cup cars.
SOURCE: Group Lotus PLC