Crowdsourcing campaign seeks awesome ideas from consumers around the globe
DETROIT 2018-11-02 – Since committing to an all-electric future, General Motors is developing revolutionary, flexible electrification technologies that will enable our team to dream beyond the traditional vehicle and give our customers the freedom of movement that they seek. Today our team brought one of those dreams to life when we revealed two innovative, integrated and connected eBikes – one folding and one compact – without a brand.
We want customers to be involved from the start, so we’re asking enthusiasts from around the globe to help name our eBike brand using www.eBikeBrandChallenge.com. The challenge participant responsible for the selected eBike brand name will receive $10,000 and nine other participants responsible for runner-up submissions will each receive $1,000.
“As an avid cyclist and urban commuter, I know how great it feels to get where I’m going easily and to show up sweat-free,” said Hannah Parish, director of General Motors Urban Mobility Solutions. “We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas.”
Today through 10 a.m. EST Monday, Nov. 26, consumers can visit eBikeBrandChallenge.com to submit their ideas.
Want in? Here’s what we’re looking for:
- Simple, smart and bold concepts capable of bringing the eBike brand to life.
- Fun ideas capable of being understood around the world.
We will announce the winners in early 2019. Roll in with creative ideas and get all the details at eBikeBrandChallenge.com.
General Motors is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Holden, Baojun, Wuling and Jiefang brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, and Maven, its personal mobility brand, can be found at http://www.gm.com.
SOURCE & PHOTO CREDITS: General Motors